1. INTRODUCTION
    

   1. Background. Welcome to Truth Trolley. www.truthtrolley.com is an online website and platform (the “Platform”) owned and operated by PERSONIFI LTD, a company registered in England and Wales with company number 15391335 and a registered office address of 3rd Floor, 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE (“Truth Trolley”, “we”, “us” or “our”). Truth Trolley generates insights from grocery data that enables consumers and companies to make better nutritional choices. For the purposes of these terms and conditions (the “Terms”), both you and Truth Trolley shall be referred to individually as a “Party” and collectively, the “Parties”.

   2. Acknowledgement of Terms. By using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as any other applicable policies or notices, including without limitation Truth Trolley’s privacy notice, which Truth Trolley may update from time to time in Truth Trolley’s sole discretion (“Documentation”). Your use of the Platform is subject to such Documentation and continue to apply as long as you use the Platform. Truth Trolley encourages you to read these Terms in conjunction with such Documentation

   3. Agreement to Terms. If you do not agree to these Terms or any changes to these Terms, you must cease using the Platform immediately. Please be aware that if you do not agree to these Terms and then continue to use the Platform, or if you violate or breach any provisions of these Terms, Truth Trolley reserves the right to suspend or delete your account without prior notice.

   4. Updates and amendments. Truth Trolley may amend and/or update these Terms from time to time at Truth Trolley’s sole discretion. Your continued use of the Platform following such amendments and/or updates will be considered acceptance of such changes.
       

2. REGISTRATION
    

   1. Individuals and organisations. You may register, access, and use the Platform as an individual or on behalf of your organisation. By agreeing to these Terms on behalf of your organisation, you warrant and represent that you are an authorised representative of such organisation and that you have the power and authority to bind them to these Terms.

   2. Age requirement. You must be eighteen (18) years old to register, access and use the Platform. By registering for access and using the Platform, you represent and warrant that you are at least eighteen (18) years old,  are capable of forming a binding contract with us and meet any eligibility requirements stated herein. If you do not meet this requirement, you must not register, access, or use the Platform.

   3. Registration Data. You agree to provide accurate, current and complete information about yourself as prompted by the registration form (“Registration Data”) during registration and at other points as may be required in the course of using the Platform from time to time. You agree to maintain and update your Registration Data as required to keep it accurate, current and complete. Truth Trolley may terminate your ability to access the Platform if any information you provide is false inaccurate, misleading or incomplete.

   4. Protection of security information. If you are provided with a password, a user identification code or any other piece of information as part of Truth Trolley’s security procedures, you must treat such information as confidential and not disclose it to any other third party. If you know or suspect that any person other than yourself knows your password, user identification code or any other piece of information as part of Truth Trolley’s security procedures, you must promptly notify hello@truthtrolley.com.
       

3. PROVISION OF THE PLATFORM
    

   1. Disclaimer of warranties. The Platform is provided on an “as is” and “as available” basis. The Platform is provided for non-commercial use and you must not access or use the Platform for or on behalf of any other person. To the fullest extent permitted by law, Truth Trolley does not provide and expressly disclaims warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose or non-infringement, unless otherwise stated herein. You acknowledge and accept that Truth Trolley does not warrant that the Platform will be uninterrupted, timely, secure, error-free, or free from viruses or other malicious software, and no information or advice obtained by you from Truth Trolley or through the Platform shall create any warranty not expressly stated in these Terms. If you are dissatisfied with the Platform, your sole and exclusive remedy is to discontinue the use of the Platform.

   2. Third party websites. Where the Platform links to other websites and resources provided by third parties, these links are provided for information only and may be subject to their own separate terms and conditions. Such links should not be interpreted as approval by Truth Trolley of those linked websites and any information or content you may obtain from them. Truth Trolley has no control over the information and content of those websites or resources.

   3. Suspension. Truth Trolley reserves the right to suspend, terminate or restrict your access to and use of the Platform for any reason, at any time, at Truth Trolley’s sole discretion. Truth Trolley shall not, in any circumstances, be liable to you or any third party for such suspension, termination or restriction.

   4. Disclaimer relating to information. The information provided on the Platform and in any accompanying reports are for informational purposes only. Nutritional metrics and insights are based on data derived from supermarket loyalty data voluntarily provided by users. While Truth Trolley strives for accuracy, the information is not intended to diagnose, treat, cure, or prevent any health condition and should not replace professional medical advice. The nutritional metrics and insights are calculated using publicly available food compositional databases and industry benchmarks, not commercial product-specific nutritional data. They are intended solely for general wellness and educational purposes. Under no circumstances does Truth Trolley provide health, medical or dietary advice. Individual nutritional needs and health conditions may vary, and users are encouraged to seek guidance from qualified healthcare professionals for personalized dietary or health advice. The Platform incorporates the Healthy Eating Index (HEI), a tool developed by the United States Department of Agriculture (USDA) and the National Cancer Institute in collaboration with other organizations. Please note that this website/report is not affiliated with or endorsed by the USDA, NCI, or any other institution. Truth Trolley does not guarantee the completeness, reliability, or accuracy of the information provided. By using the Platform or its reports, you agree that Truth Trolley, including its employees and affiliates, is not liable for any decisions, actions, or consequences arising from the use of such information.
       

4. RESTRICTIONS
    

   1. Platform restrictions. You shall not, and shall not allow, procure, or induce any other person to:

      • 4.1.1 reproduce, alter, adapt, modify, arrange, extract, reutilise, exploit, translate, recompile, decompile, disassemble, reverse engineer, distribute, co-mingle with any other data, or share any other form of, or create any derivative work from all or part of the Platform;

      • 4.1.2 share, (re)distribute, sell, sublicense, rent, lease, lend, store or otherwise make available (including free of charge), by any means whatsoever, for any purposes (including in read-only, editable or downloadable formats) the Platform or any content found on the Platform to any person or third party, whether as a service or otherwise, or place such information in any data feed (including RSS), without Truth Trolley’s prior written consent;

      • 4.1.3 post, access, store, distribute, transmit, upload, or allow to be uploaded to the Platform any materials that:

        • 4.1.3.1 are corrupt, or contain any viruses or vulnerabilities;

        • 4.1.3.2 may impersonate, offend, disparage, or otherwise bring into disrepute or cause damage to Truth Trolley, or any other third party;

        • 4.1.3.3 may cause the Platform or any part of the Platform to be interrupted, damaged, or rendered less effective;

        • 4.1.3.4 restrict any other user from enjoying the Platform;

        • 4.1.3.5 are unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive or which is otherwise illegal, or which may cause harm to any person or property;

      • 4.1.4 remove or obscure any copyright or other proprietary or other notice contained in the Platform;

      • 4.1.5 access or use the Platform in any manner intended to circumvent or exceed any account limitations or controls;

      • 4.1.6 use the Platform in any manner that violates any applicable laws, or in violation of any third-party rights of privacy or Intellectual Property Rights;

      • 4.1.7 use the Platform or any part of it for any development purposes or to develop any applications, software or other technology that could in any way interact or interfere with the performance of the Platform or any portion thereof, or in general distort or interfere with the integrity or implementation of the Platform and any information it contains;

      • 4.1.8 store or use any portion of the Platform or any content on the Platform, and generally access the Platform with a view to creating and/or marketing a product or service similar to the Platform in any way which copies or reproduces any feature, function or graphic attributes of the Platform;

      • 4.1.9 carry out and/or disclose the results of tests or performance tests of the Platform without the prior written consent of Truth Trolley;

      • 4.1.10 do, or fail to do, anything which may damage or prevent damage to the reputation of Truth Trolley or the Platform;

      • 4.1.11 use the Platform to record or transmit malicious code and/or unlawful, defamatory or otherwise unlawful material, or generally use the Platform for any illegal purpose or in any manner inconsistent with the provisions of these Terms;

      • 4.1.12 share, move, modify, interface, copy, broadcast, reproduce, port or otherwise route the Platform or any portion thereof with or to any other equipment, network or software without Truth Trolley prior written consent; or

      • 4.1.13 use the Platform except as expressly permitted in these Terms.

   2. Modification of the Platform. Truth Trolley reserves the right, at its sole discretion, to modify the Platform without prior notice and liability to you in any way and for any reason at Truth Trolley’s sole discretion.
       

5. INTELLECTUAL PROPERTY RIGHTS
    

   1. For the avoidance of any doubt, Truth Trolley (or its third-party licensors) owns all Intellectual Property Rights in and to the Platform and any reports downloaded by you, and, subject to these Terms, grants to you a limited, non-exclusive, revocable, non-transferable, and non-sublicensable licence to use the Platform and reports solely for the purposes outlined herein. For the purposes of these Terms, “Intellectual Property Rights” means: (i) patents, registered trademarks, registered designs, applications and rights to apply for any of those rights; (ii) unregistered trademarks, copyright, topography rights, database rights, moral rights, know-how, rights in designs and inventions, discovery or process, and applications for and rights to apply for any of the foregoing; (iii) trade, business and company names, domain names and email addresses; (iv) rights to prevent passing off or unfair competition and copyright (whether in drawings, plans, specifications, designs and computer software or otherwise); (v) the goodwill attaching to any of the aforementioned rights; and (vi) any forms of protection of a similar nature and having equivalent or similar effect to any of them; in all the above cases, throughout the world, including countries which currently exist or are recognised in the future.

   2. Truth Trolley will indemnify any claim brought by a third party against you to the extent that the third party asserts, with substantiating evidence, that your use of the Platform in full compliance with these Terms directly infringes that third party’s Intellectual Property Rights, and Truth Trolley will pay those costs and damages finally awarded against you and effectively borne by you that are solely and directly attributable to such claim, or those costs and damages agreed to in a monetary settlement of such claim.

   3. Such indemnification under Clause 5.2 is only due by Truth Trolley to you, if you: (i) promptly inform Truth Trolley in writing of the existence of such claim; (ii) allow Truth Trolley to have the sole discretion of the defence and any negotiations for a settlement; and (iii) actively collaborate in good faith with Truth Trolley, at PersoniFi’s request, for the defence or amicable settlement of the dispute.

   4. If a claim or potential claim is to be brought against you as a result of using the Platform or if Truth Trolley believes that may be the case, you agree that Truth Trolley may, at its sole option and expense: (i) procure for you the right to continue to use the Platform; (ii) replace or modify the elements in question, so as to remove the ground of such claim(s); or (iii) terminate these Terms and give you a pro-rated refund, if applicable, of any Fees for the infringing portion of the Platform, as mutually agreed in writing between you and Truth Trolley.

   5. Notwithstanding Clause 5.2, Truth Trolley will have no obligation or liability under this Clause 5 or otherwise with respect to any indemnification, cost, claim or proceeding to the extent that:

      • 5.5.1 it would not have been incurred or suffered but for any breach of these Terms, an unauthorised act, omission, or use of the Platform (including but not limited to your non-compliance with these Terms or any other guidance and/or instructions issued by Truth Trolley to you); or

      • 5.5.2 it would not have been incurred or suffered but for any use of the Platform which is made after the commencement of the claim or proceeding, or, if earlier, you becoming aware of the alleged infringement.

   6. Clauses 5.2-5.5 state Truth Trolley’s entire liability and your sole remedy as to the infringement of any third party’s Intellectual Property Rights and/or any other proprietary right arising from these Terms, which you expressly acknowledge and accept.
       

6. FEES
    

   1. Paid subscription. Where you choose a paid subscription plan to access and use the Platform for the Subscription Term, you agree that Truth Trolley is authorised to charge your relevant Authorised Payment Method for all Fees payable (as defined below). Where Truth Trolley fails to charge your Authorised Payment Method (for example, where your Authorised Payment Method has expired or is no longer valid), Truth Trolley reserves the right to re-bill your Authorised Payment Method. Where, following such re-billing, Truth Trolley is unable to successfully bill your Authorised Payment Method, Truth Trolley reserves the right, at its sole discretion, to suspend or terminate your account on the Platform until payment of all Fees are made in full. For the purposes of these Terms, “Authorised Payment Method” means a current and valid payment method accepted by Truth Trolley for use of the Platform, as updated from time to time, and “Subscription Term” means a period of three (3) months, as renewed from time to time.

   2. No set-off or withholding. Any fees (“Fees”) to be paid to Truth Trolley under these Terms will be paid in full and without any set-off, deduction or withholding, including, without limitation, on account of any counterclaim. Under no circumstances shall any refunds be made by Truth Trolley of any Fees.

   3. Taxes. Unless otherwise stated, all Fees are exclusive of value added tax (“VAT”) and any other similar or equivalent taxes, duties, fees and levies imposed from time to time by any governmental or other authority, which will be payable by you in addition to the Fee in the manner and at the rate by law from time to time.

   4. Price revision. You acknowledge and agree that Truth Trolley reserves the right to increase its Fees for any reason and at any time at its sole discretion. Truth Trolley shall use reasonable endeavours to provide notice to you of such increase, but time shall not be of the essence for such notification. 

   5. Information-keeping. You acknowledge and agree that you will keep your Authorised Payment Method accurate, up-to-date and complete.
       

7. DATA PROTECTION
    

   • The Parties shall comply with all applicable Data Protection Legislation with respect to the Personal Data under or in connection with this Agreement. “Data Protection Legislation” means all privacy laws applicable to any Personal Data processed under or in connection with this Agreement, including, without limitation, the General Data Protection Regulation 2016/679 ("GDPR"), the Privacy and Electronic Communications Directive 2002/58/EC and all national implementing law, regulations and secondary legislation implementing or supplementing the foregoing, all as amended, re-enacted and/or replaced and in force from time to time including any similar, analogous or successor legislation reflecting the provisions of the GDPR and the UK Data Protection Act 2018. Data privacy terms including without limitation, "Personal Data” shall have the meaning ascribed to it under applicable Data Protection Legislation.
      

8. USAGE DATA
    

   • Truth Trolley may monitor your activity on the Platform and create and/or use data and metrics regarding your use of the Platform for internal business purposes, including but not limited to analytics, quality assurance, product and service development and/or improvement, the assessment of churn rates and for other business purposes (“Usage Data”). Truth Trolley shall own all Usage Data.
      

9. FEEDBACK
    

   • In the event that you provide Truth Trolley with any suggestions, ideas, improvements, or other feedback regarding any aspect of the Platform (“Feedback”), Truth Trolley shall own all Feedback.
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10. DATA SUBMISSION
     

    1. Responsibility for data submission. By uploading supermarket loyalty data to the Platform, you represent and warrant that you have the necessary rights and/or licences to share such data with us. You are solely responsible for ensuring that the data you provide does not infringe upon any third-party rights, including the rights of supermarkets, individuals, or other entities.

    2. Data accuracy. You acknowledge and accept that the quality and accuracy of the insights (including through any reports) provided by Truth Trolley depend on the completeness and correctness of the data you submit. Truth Trolley  shall not be responsible for inaccuracies or errors resulting from incomplete, outdated, or incorrect data provided by you.
        

11. LIABILITY
     

    1. Exclusion of liability. Nothing in these Terms limits or excludes either Party’s liability (as applicable) for: (i) death other personal injury caused by its negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability which cannot be limited or excluded by law.

    2. Exclusion of indirect or consequential losses. Notwithstanding any other provision of these Terms, in no event shall Truth Trolley be liable for any indirect, consequential, or special loss (whether from breach of contract, tort, (including negligence), breach of statutory duty or otherwise) arising out of or related to your use of the Platform.

    3. Liability cap. Subject to Clauses 11.1 and 11.2, and excluding Clause 5.2, to the extent permitted by law, Truth Trolley’s maximum aggregate liability arising out of or relating to these Terms (whether based in contract, tort (including negligence) or any other legal or equitable theory) will be limited to the total amount of Fees paid by you to Truth Trolley during your Subscription Term.

    4. Indemnity. You agree to defend, indemnify, and hold harmless Truth Trolley from and against all liabilities, costs, expenses, damages, and losses (including reasonable professional fees) suffered or incurred or paid by Truth Trolley arising out of or in connection with any claim brought against Truth Trolley: (i) for a breach of these Terms, and/or (ii) by a third party due to any act and/or omission by you.
        

12. NOTICES
     

    • Any notice or communication required or permitted under these Terms shall be sent by email and, in the case of Truth Trolley, to hello@truthtrolley.com and in the case of you, to the email address indicated on your account on the Platform, and shall be deemed to have been received by the addressee at the time of receipt.
       

13. ENTIRE AGREEMENT
     

    • These Terms constitute the entire agreement between the Parties regarding the subject hereof and supersedes all prior or contemporaneous agreements, understandings, and communications between the Parties, whether written or oral. Each Party acknowledges that, in entering into these Terms, it does not rely on, and shall have no remedies in respect of, any representation or warranty (whether made innocently or negligently) that is not set out in these Terms. 
       

14. NO WAIVER
     

    • A delay in exercising or failure to exercise a right or remedy under or in connection with these Terms will not constitute a waiver of, or prevent or restrict future exercise of, that or any other right or remedy, nor will the single or partial exercise of a right or remedy prevent or restrict the further exercise of that or any other right or remedy.
       

15. INVALIDITY
     

    • If any provision of these Terms is or becomes unenforceable, it shall be deemed deleted, but that shall not affect the enforceability of the rest of the Terms.
       

16. RIGHTS OF THIRD PARTIES
     

    • Except as expressly provided by these Terms, a person who is not a Party to these Terms shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision of these Terms.
       

17. GOVERNING LAW
     

    • These Terms and any and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be exclusively governed by, and construed in accordance with English law, without regard to conflicts of laws principles. The Parties agree that the United Nations Convention on Contracts for the International Sale of Goods is expressly excluded.
       

18. JURISDICTION
     

    • The Parties irrevocably consent and submit to the exclusive jurisdiction and venue of the courts of England in all disputes or claims arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims).

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These Terms were last updated on 20 March 2025.