Your shopping data reveals more than you think
We turn your supermarket loyalty data into simple, personalised nutrition insights that make healthier eating easier - no diets, no judgement, just smarter choices.
70% of your diet comes from your trolley
But how do you know if your shopping habits support your health goals?
Between complicated food labels, contradicting nutrition advice, and busy schedules - making informed choices feels overwhelming.
Why Truth Trolley?
We use your existing shopping data to deliver clear, real-life health insights - automated, personalised, and easy to use.
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No food diaries
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No blood or gut tests
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No complicated dieting rules
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Just smart feedback, every time you shop
Join the growing number of shoppers who have evaluated their grocery data with Truth Trolley.
The total number of calories Truth Trolley has analysed is:
0
UNLOCK YOUR REPORTS - £25
CURRENTLY FREE For an INTRODUCTORY PERIOD
Your Truth Trolley Reports
Get deeper insights with your Truth Trolley Reports.
Your comprehensive nutrition analysis includes:
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Score history and improvement trends
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Simple, personalized swaps tailored to your actual habits
Nutritional Variety
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Detailed breakdown of balanced nutrition (Fruits, Vegetables, Grains, Protein, Dairy)
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"Eat the Rainbow" assessment of your Fruit and Vegetable variety
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Vitamin and mineral composition assessment
Moderation
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Moderation insights for Fats, Salt, Sugar and Refined Grains
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Ultra-Processed Foods (UPF) concentration analysis
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Alcohol consumption patterns in your shopping
DISCOVER YOUR TRUTH TROLLEY SCORE - FREE
Your Truth Trolley Score
Your personalized 0-100 score reveals how your shopping habits align with trusted public dietary guidelines across two key dimensions:
Nutritional Variety
Are you getting enough Whole Grains, Fruits, Vegetables, Dairy and Protein?
Moderation
Are you keeping Fats, Salt, Sugar and Refined Grains in check?
No judgement, no jargon - just a clear picture of where you stand and concrete next steps for better health.
Use our ready-made templates to request your supermarket loyalty data and upload it securely to your Truth Trolley account.
See how your grocery habits align with public health guidelines on our simple 0-100 scale - no jargon, no judgement. For deeper insights, get your Truth Trolley Reports.
Meet Trudy, your personal nutrition expert. Trudy understands your Truth Trolley Scores and Reports, and turns them into simple, personalised recommendations for improving your weekly shop. You can even upload paper receipts to Trudy helping you track your progress.
HOW IT WORKS
3 Smart Steps To Better Health
There are hundreds of metrics for health and nutrition, and most I don’t understand (or care to). [Truth Trolley] removed that barrier to reassessing my habits, and made me more aware of what I’m buying, helping me to make healthier choices day to day.
Matilda Davies
